I wrote more than 2000 sales scripts and product pitches in my life as salesman. For very different products like Furniture, Fintech, IT-Security, USB-Gadgets, Fire protection suits, black tea, chocolate without milk but with protein, IoT- and Pen-Testing products.
The basics always are the details of the product and the basic sales skills every salesman should have. Which makes around 25% of the work.
The other 75% is the tricky part. Means: I need my empathy, knowledge of my customer’s business and personal situation (if possible), his pain, fear, and most usual problems. Even if he still does not know them.
When I write a script, I listen to classical music or East-Coast/West-Coast Jazz. It get`s my brain in the right mood, and sooner or later, the ideas start flowing.
After the first version is ready, I start testing it with some less priority customers. How is there feedback? Did I get any results, and what kind of? How did they reflect my tonality and voice? Is the right part of keywords in industry slang included? Is my intro email responding?
After reflecting on this and many other points in the script, I continually rewrite and test it. Like a good song, which you re-record in a studio over and over until you get the final version to hit the charts, hopefully.
Version 15-19 of the initial script usually is the one that works 95% perfectly.
If you want me to discuss your current sales script in a short 30min workshop, please book a meeting with me here. I will be glad to see you: https://calendly.com/uniwo-vertrieb/workshopsalespipeline
The workshop is free, of course.
